Almost one-quarter of US online adults expect to spend more for the 2022 holiday season than they did in 2021, per Forrester’s October 2022 Consumer Energy Index And Retail Pulse Survey. Another 45% expect to spend about the same amount again, while the remaining 21% expect their spending to decrease. With online retail holiday sales expected to grow at a faster rate than overall retail holiday sales, retailers must ensure that their sites are set up for success.
Tune Up Value-Add Website Features For Your Online Shopper…
One of the hardest parts of online shopping is the inability to physically see a product before purchasing it. To equip customers with the tools for a positive online shopping experience, retailers should:
… As Well As Your In-Store Customers
With one in five US online adults planning to shop more in stores during the 2022 holiday season, remember that they will still use your site. In 2021, 38% of total-year US offline retail sales were digitally influenced (i.e., purchases from consumers who research products online but then buy them at the store). To best serve your in-store customers online:
To uncover more insights for the holiday season check out the holiday blog series here.
This post was written by VP, Research Director Fiona Swerdlow and Researcher Nicole Murgia and it originally appeared here.